Startup Wisconsin is committed to advancing Wisconsin’s startup ecosystems through unique programming, collaborative partnerships, and networking. Driven by entrepreneurs and leaders throughout Wisconsin who are passionate about making a difference, and creating a positive and lasting impact that will advance the state’s economy forward.
Back To Schedule
Wednesday, November 18 • 1:00pm - 2:00pm
Founder Feature: Lee Veldkamp

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

A conversation with Lee Veldkamp, co-founder and CEO of the Sheboygan County-based startup, Simply Earth.

As part of Startup Wisconsin Week, The Surge brings you a featured conversation with Lee Veldkamp, a Sheboygan County-based serial entrepreneur and CEO of a local essential oils startup called Simply Earth.
We'll talk with Lee about his entrepreneurial journey and how it's guided him to leading a successful startup that has doubled its growth year after year since 2018.

Simply Earth teaches people how to use essential oils so they can enjoy a toxin-free home. The local startup has grown from one employee to more than 40 employees in 5 years.

This event is a collaboration of The Surge and Inspire Sheboygan County, and is designed to expose students to entrepreneurship as a career path.


The Surge is a diverse network of engaged problem-solvers who love to collaborate and grow. By providing focused programming, access to unique resources, and a culture of innovation, The Surge seeks to enable the creation of new ideas and value for Sheboygan County, its residents, and beyond.

Thanks to the Sheboygan County Economic Development Corporation (SCEDC) for supporting the creation and ongoing development of The Surge.

INSPIRE Sheboygan County connects students to meaningful career experiences and employers to their future workforce. The vision is that all students graduate with an inspiring and realistic academic and career plan informed by connections and experiences provided through INSPIRE Sheboygan County.

avatar for Lee Veldkamp

Lee Veldkamp

Co-Founder & CEO, Simply Earth

Wednesday November 18, 2020 1:00pm - 2:00pm CST
Sheboygan Sheboygan, WI, USA