Join Husch Blackwell for a session focused on what entrepreneurs and owners of emerging and existing businesses need to know about identifying and creating protectable intellectual property assets and brand recognition. This presentation will outline the steps necessary to protect IP assets and explain several useful tools for monitoring and enforcing IP rights against potential unauthorized users.
Topics will include:
- When it makes sense to protect your invention and what options are available.
- Creation/identification of strong trademarks
- Avoiding infringement
Video Stream