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Startup Wisconsin is committed to advancing Wisconsin’s startup ecosystems through unique programming, collaborative partnerships, and networking. Driven by entrepreneurs and leaders throughout Wisconsin who are passionate about making a difference, and creating a positive and lasting impact that will advance the state’s economy forward.
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Thursday, November 12 • 9:00am - 10:00am
MB Collab: Strategic Testing — Reduce Risk Through Testing and Learning

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It’s easy to fall in love with an idea, but it’s important to take a step back and take a look at all the different angles. In this workshop


Join us for an exciting interactive workshop where you will learn:

  • An overview of our process for designing a strategic research plan, which can be used in organizations of all sizes and types
  • Ways to resolve your riskiest questions and assumptions
  • Testing concepts that go beyond product and service prototypes
Serene Mireles and Irina Becker, cofounders of MB Collab, design and facilitate custom workshops that help businesses focus on customer needs, develop strategies to launch new products or services, and solve problems using design thinking. They are determined to teach product teams a new way of working through collaboration in an inclusive, structured framework.  


Thursday November 12, 2020 9:00am - 10:00am CST
Milwaukee Milwaukee, WI, USA