Why are the fundamentals so often overlooked? Why is everyone looking for the hack and tactic but missing the basic things that would amplify the effectiveness of their work?
In my 10 years of experience leading a growth marketing company, I have developed an appreciation for the fundamentals and how the almost imperceptibly give you an advantage of the noise (everyone else).
In my session, I will be giving you a theoretical overview of the principles of behavioral psychology and persuasion. Although the primary context is marketing these principles are universal and be applied to many domains.
Topics covered:- Scientific advertising
- Behavioral models
- Nonconscious motivation
- Cognitive biases
- Attention basics
- Decision making and emotions
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