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Startup Wisconsin is committed to advancing Wisconsin’s startup ecosystems through unique programming, collaborative partnerships, and networking. Driven by entrepreneurs and leaders throughout Wisconsin who are passionate about making a difference, and creating a positive and lasting impact that will advance the state’s economy forward.
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Thursday, November 12 • 1:00pm - 2:00pm
Mind Shift - How to use behavioral psychology to get the most out of your marketing (and everything else).

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Why are the fundamentals so often overlooked? Why is everyone looking for the hack and tactic but missing the basic things that would amplify the effectiveness of their work?

In my 10 years of experience leading a growth marketing company, I have developed an appreciation for the fundamentals and how the almost imperceptibly give you an advantage of the noise (everyone else).

In my session, I will be giving you a theoretical overview of the principles of behavioral psychology and persuasion. Although the primary context is marketing these principles are universal and be applied to many domains.

Topics covered:
  • Scientific advertising
  • Behavioral models
  • Nonconscious motivation
  • Cognitive biases
  • Attention basics
  • Decision making and emotions

Speakers
avatar for Brandon Wentland

Brandon Wentland

CEO, Optimal Digital Marketing
Founder and President of Optimal. Brandon's passionate about continuous improvement, life design, and all things growth marketing. On the personal end of things, he enjoys mindfulness practices, reading, time outside, and spending time with his family... Read More →



Thursday November 12, 2020 1:00pm - 2:00pm CST
Appleton