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Saturday, November 14 • 3:00pm - 4:30pm
Black Business Owners Speak: Interviewing 48 Entrepreneurs in NE WI

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In this session we will discuss the purpose, method, and findings of interviews with 48 African American business owners in northeastern Wisconsin. We’ll share their thoughts on motivation to start businesses, financing, support systems, and community environment. Results indicate that their businesses survive in spite of local economic development programming not serving their needs, and we’ll share suggestions for improvements to these programs that would address their concerns. Lastly, we’ll share how Extension is expanding this research into the Milwaukee area and collaborating with the ColorBold Business Association to implement findings immediately with the participants and their peers.


Angie Allen, MSW, PhD is Associate Professor and Community Development Educator at the University of Wisconsin-Madison, Extension Milwaukee County. In her seven years in this role, Angie prioritizes co-creating community education programs with local community partners for local and national community change efforts.

Rajon Hall graduated in 2019 with a BS in Criminal Justice from UW-Oshkosh. He is currently a first-year graduate student in the School of Social Work at UW-Madison. As an Extension Research Assistant, he interviewed the 48 participants of this study and will continue working with Entrepreneurs of Color in the Milwaukee region this year.

Diana Hammer, MSW is Associate Professor and Community Development Educator at the University of Wisconsin-Madison, Extension Fond du Lac County. During her 12 years in this role, she has researched inclusive practices in workplaces, documented the experiences of local business owners of color, and facilitated conversations about race with law enforcement, school district officials, and community leaders.

Mia Ljung works as the Community Development Educator for Outagamie & Winnebago Counties. Mia focuses on economic development with Entrepreneurs of Color in partnership with the ColorBold Business Association in Northeast WI.

Event flyer: Startup FDL 2020 WWBIC Black Business Owners

Saturday November 14, 2020 3:00pm - 4:30pm CST
Fond du Lac Fond du Lac, WI, USA