Startup Wisconsin is committed to advancing Wisconsin’s startup ecosystems through unique programming, collaborative partnerships, and networking. Driven by entrepreneurs and leaders throughout Wisconsin who are passionate about making a difference, and creating a positive and lasting impact that will advance the state’s economy forward.
Contrary to what many entrepreneurs may think, a product is not a brand. Many companies starting out launch products -- a new innovation or new way replacing the old way. Here is where they've gone wrong before they've even left the gates: They should have launched a brand. We’ll touch on the steps that should be considered when launching your product, so your brand starts to create value for your customers as much as the products that are buying from you.
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