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Wednesday, November 11 • 12:00pm - 1:00pm
Understanding Your Customers When You Don't Have Any Yet

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You have a product idea, but you don't have customers yet.

You're not sure if the idea is worth an investment.

What should you do next to gather the evidence you need to gain the confidence to make the ultimate decision...

Build it or let it die?

You might be thinking...

  • How do you talk to customers without a product?
  • When you don't have a product, how do you find potential customers?
  • Do I need to build something before I talk to customers?
  • How do you sell an idea and get your first customer?
  • Where do I find ideas to fine-tune your concept?
  • When do I finally build a solution? And what should we build?

What you'll learn

In this discussion, Ryan Hatch and Robert Kaminski of the Product Strategy Team at Headway will guide you through best practices and the mindset to discover the truth behind the potential of your idea.
  • Where to start research (before building)
  • Pre-selling before you build a product
  • Where to find early adopter customers
  • How to think in the frame of the problems (customer-centric)
  • Approach to building prototypes (validate problem and demand before product features)
  • How to stop thinking about products as competitors

Live product idea assessment

Ryan and Robert will also walk through a product idea from a selected attendee to see what it's like to put these principles into practice.

Submit your product idea to be reviewed during this presentation by Ryan and Robert.

Submit Here

*Only one product idea will be chosen for this event. Submit your idea by November 2nd for a chance at a free assessment.

avatar for Ryan Hatch

Ryan Hatch

Head of Product Strategy & Innovation, Headway
Ryan loves to discover why people do what they do. Where do these motivations come from? That's exactly why he's helping our clients guide the future of their products and innovating on how they do business. He has worked with organizations like American Family Insurance, 11:FS, Toptal... Read More →
avatar for Robert Kaminski

Robert Kaminski

Senior Product Strategist, Headway
Robert's strengths are in his ability to blend the boundaries of technology, business, and design. Robert guides Headway's clients through the uncertainty of launching new products so they can build sustainable businesses.
avatar for Jacob Miller

Jacob Miller

Marketing & Brand Manager, Headway
For the past decade, Jacob has been helping organizations grow in creative ways through marketing. He believes that collaboration across teams is the key to discovering growth opportunities that work. At Headway, he works with the entire team to create articles, videos, and podcasts... Read More →

Wednesday November 11, 2020 12:00pm - 1:00pm CST
Green Bay Green Bay, WI, USA