Austin Franke
Woo Punch Founder, Behavioral Science Strategist, Creative Director
Milwaukee, WI
I help clients to cut through the bullshit of the branding industry, and leverage behavioral science to entice their customers to buy. If you are interested in a unique and evidence-based approach to branding, let's chat! My approach is grounded in the science behind how your customers make purchase decisions.
Practices I punch include:
Differentiation, mission and vision statements, the existence of customer loyalty, design thinking as an approach to branding (although design thinking works great for product development), group brainstorming as an effective means to come up with insights, using adjectives to define brands, traditional customer research, and generic or inauthentic brand purpose statements.
Practices I lift up include:
Distinctiveness (Byron Sharpe and Jenni Romaniuk), mission and vision stories, images, and questions, design feeling, individual deep work combined with discussion afterward to gain insights (Cal Newport), Aesthetic Intelligence (Pauline Brown), metaphors and images to define brands, and unconscious customer research.
woopunch.com
